P. James Duffin Author Blog
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01/15/2012 12:52 PM
Without having a great deal of capital, marketing can be a bit of a letdown. There is not a market out there that is not dominated by some company that has deeper pockets than you, so… What do you do to compete? Simple, you run with a business program that is fueled by personality, not by cash. Everything you have to do with your marketing program has to be interesting. Your titles to blog posts, your responses on twitter, everything you do has to be done through a personality people want to get to know.
This, coolest kid on the playground, approach to marketing is what will separate your promotion program, from the hundreds of other highly funded marketing communications powerhouses screaming into the social media microphones currently drowning our your marketing program. Determine what makes your business different than the current influencers in your market and develop a personality that increases your market share without spending more than you have.